For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We...
Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics
- 作者： David Orrell
- 出版社： Icon Books
- 出版日期： 2021-02-09
- ISBN碼： 9781785786440
- 編號： 1001294884424530
$ 519 元
原價 610
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$519