自20世紀初至今，運動鞋已成為一種全球性的文化現象。 當人們看到球場上麥可‧喬丹腳下的紅白黑球鞋時，會激動到熱淚盈眶：運動鞋早已成為一種身份標誌和令人夢寐以求的狂熱收藏品！ 人們從注重原來的實用價值，轉向其帶來的改變：球鞋成了一種身分定位和認同的工具；它們幫助人們重塑自我，追求自己想像中的模樣；也大幅改變了文化、種族、性別的定義。同時，還對全球經濟帶來不可忽視的貢獻！ 此書紀錄下運動鞋史詩般的奇幻旅程：設計師和經典鞋款背後的傳奇故事、知名球鞋品牌間的頂尖行銷對決...等。及許多傳奇鞋款的製作、設計過程，和其經歷的創新革命、及未來的發展，皆紀錄在此書中！ Hype ? Collabs ? Drops ? Resellers ? Raffles ? Customizations ? Welcome to the sneakerverse ! Discover the evolution of the sneaker, from its origins as a sports shoe to its skyrocketing rise as a cultural phenomenon. Adopted by rappers like Run-DMC and break- dancers, the sneaker transitioned from the athletic field to the street, becoming a must-have statement accessory. Now an essential emblem of streetwear, the sneaker has become a global sensation, a coveted collectible, and a multi-billion-dollar industry. Showcasing the stories and iconic models behind the biggest brands—Nike, Jordan, Adidas, Puma, Reebok, Converse, New Balance, Asics, Vans, and more—this volume features the major collaborations and influential personalities who have sparked incredible hype, from Michael Jordan to Virgil Abloh to Travis Scott. Interviews with sneaker experts and highlights of how leading brands are incorporating sustainability, gender equality, and customization provide insight on the future of sneakers.