內容簡介
本書是適用於大學部或MBA課程的簡明版國際商業課本。以分析而非描述式的方法講解，並附上實際的應用案例。
以作者群為財星全球500大企業提供的諮詢內容為基礎所寫成的教材。
1.For the undergraduate or MBA level course of International Business where a concise paperback is desired.
2.Features an analytical (as opposed to a descriptive) approach to the course and is known for having practical applications.
3.The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.
