內容簡介
提升你對金錢的敏感度
發現錯誤的金錢觀及學習如何妥善運用金錢
●為何有時付錢買東西時會感到昂貴？
●為何我們覺得買貴無所謂，反正過去也曾買貴過？
●為何度假時我們願意花4美元買一罐汽水，卻不願意花1美元在平常光顧的雜貨店？
通常我們將金錢視為數字、價值及總數，一旦我們實際面臨金錢，真正使用自己的金錢時，卻是感性大於理性。當我們在建立財務行為時，情緒扮演相當重要的角色，也成為我們在儲蓄、存取價值及開銷責任上最大的敵人。暢銷書作家及行為經濟學家丹‧艾瑞利與金融喜劇演員Jeff Kreisler合作，挑戰多數人對於金錢觀的錯誤行為與危機。透過具體及明確的建議，幫助我們避開金錢誘惑及陷阱，幫助我們改善平日的金錢使用習慣。最實用的金錢管理工具書，學習如何有效儲蓄及聰明花費，才能擁有更美好的生活。
發現錯誤的金錢觀及學習如何妥善運用金錢
●為何有時付錢買東西時會感到昂貴？
●為何我們覺得買貴無所謂，反正過去也曾買貴過？
●為何度假時我們願意花4美元買一罐汽水，卻不願意花1美元在平常光顧的雜貨店？
通常我們將金錢視為數字、價值及總數，一旦我們實際面臨金錢，真正使用自己的金錢時，卻是感性大於理性。當我們在建立財務行為時，情緒扮演相當重要的角色，也成為我們在儲蓄、存取價值及開銷責任上最大的敵人。暢銷書作家及行為經濟學家丹‧艾瑞利與金融喜劇演員Jeff Kreisler合作，挑戰多數人對於金錢觀的錯誤行為與危機。透過具體及明確的建議，幫助我們避開金錢誘惑及陷阱，幫助我們改善平日的金錢使用習慣。最實用的金錢管理工具書，學習如何有效儲蓄及聰明花費，才能擁有更美好的生活。
Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.
●Why does paying for things often feel like it causes physical pain?
●Why does it cost you money to act as your own real estate agent?
●Why are we comfortable overpaying for something now just because we’ve overpaid for it before?
In Dollars and Sense, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances. Partnering with financial comedian and writer Jeff Kreisler, Ariely takes us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money.
Exploring a wide range of everyday topics—from credit card debt and household budgeting to holiday sales—Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.
Fascinating, engaging, funny, and essential, Dollars and Sense is a sound investment, providing us with the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.