內容簡介

二十一世紀必備的使用者指南
當科技與媒體革命的勢力合而為一，爆炸性的力量將改變創新的本質！

全球創新重鎮麻省理工媒體實驗室（MIT Media Lab）所長、企業家伊藤穰一與同事郝傑夫（Jeff Howe）攜手，精煉出九個在混亂時代中生存的原則，讓您在任何產業中都能如魚得水！

創新的本質已經徹底改變！科技與媒體的持續變遷，所有事物都以指數的速度成長，變得更加快速、便宜、微小，我們必須加緊腳步，提升人類理解科技的能力，擁抱創新，進而將其轉化為成功的媒介。

作者提出九大關鍵原則，以人類歷史的轉捩點、失敗與創新為例，如1895年盧米埃兄弟發明電影、2011年日本核災、近年來比特幣的發展等，說明這些抽象觀念，教您在瞬息萬變的高科技社會中生存、在難以預測的市場中適應並獲得成功。作者也鼓勵現代人保持機動性、接受風險、勇於實驗、擁抱失敗，並維持反叛的文化。

本書為科技與創新領域的權威書籍，淺顯易懂、以實例佐證，為各界領袖必讀的著作，若您對於跨時代研究與麻省理工媒體實驗室的探索有興趣，也絕對不容錯過！

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions-one in technology and the other in communications-joined, an explosive force was unleaded that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.

At last, in WHIPLASH, Joi Ito and Jeff Howe have distilled nine organizing principles for navigating and surviving this tumultuous period. These principles give us a roadmap on how to thrive no matter what industry we're in.
With WHIPLASH, two great thinkers tell us how to adapt and succeed in today's unpredictable marketplace.