著名的法國時裝品牌香奈兒的核心人物是創辦人可可‧香奈兒，但在近代還有另一個名字無法跟香奈兒切割，那就是卡爾‧拉格斐。

拉格斐於一九八三年加入香奈兒，擔任首席設計師，他沿襲了香奈兒傳統的黑白元素，改良了設計，讓香奈兒品牌在時尚界的地位只升不跌，站穩時尚界經典代表品牌的地位。

加入香奈兒之後，拉格斐開始負責平面廣告，由設計師直接負責廣告是當時前所未見的事。本書和拉格斐、香奈兒合作，介紹自拉格斐開始的廣告操作方式。

書中以年份做區分，收錄了大量世界知名的頂級模特兒穿著香奈兒頂級的訂製服的廣告照，從中可看到每個時代的精神和態度，更可以看到經典的設計，不管經過多久的時間一樣歷久不衰。

不管是好奇香奈兒品牌發展的擁護者，或者想要一探時尚老佛爺拉格斐精湛技藝的讀者，相信都可以在這本書中窺知一二。

When Karl Lagerfeld was appointed to the helm of the then-sleepy fashion house Chanel in 1983, he set out to radically reinvent its image—not only through bold collections, but also by shooting the house’s campaigns himself. Lagerfeld’s photographs breathed life into the brand. Now, his campaigns span the house’s collections—luxurious haute couture, ready-to-wear, cruise, accessories—and have established Lagerfeld as a sought-after fashion photographer. Organized chronologically, Chanel: The Karl Lagerfeld Campaigns includes a carefully curated selection of photographs that showcase hundreds of spectacular clothes worn by the top fashion models and personalities of each era. Women including Christy Turlington, Linda Evangelista, and Kate Moss are photographed in glamorous locations such as Coco Chanel’s Paris apartment, the French Riviera, and Rodeo Drive. Filled with more than 600 photographs, plus an essay by fashion writer Patrick Mauriès, the book offers an unrivaled overview of the house of Chanel as seen through the eyes—and lens—of Karl Lagerfeld himself.