內容簡介
小改變讓說服力大不同，贏得友誼，增強信心及說服他人的終極指南
暢銷書《就是要說服你》聯合作者全新力作
暢銷書《就是要說服你》推出後讓「說服行銷」在歐美業界造成轟動，作者群再次推出方便攜帶的小手冊，讓你隨時隨地都能變得更有說服力，將想法與需求成為對方無法拒絕的強大武器。
人人都希望受到肯定，「肯定」使我們更貼近世界，也帶領我們更快走向未來。但為何使他人肯定我們卻是困難重重？我們又該如何增加被別人認同的機會？
本書收錄21則短文，概述一系列最有效的說服策略，每一則都證明更能促進他人同意你的需求。需要被說服的對象可能是朋友、工作夥伴、愛人、主管、父母，甚至是陌生人，不論是修補惡化的關係，或是為增加薪資與主管談判，從說服猶豫不決的朋友付出行動，到建立社交圈或個人品牌，不變的法則和實務練習皆能運用於每天的日常說服挑戰。
暢銷書《就是要說服你》聯合作者全新力作
暢銷書《就是要說服你》推出後讓「說服行銷」在歐美業界造成轟動，作者群再次推出方便攜帶的小手冊，讓你隨時隨地都能變得更有說服力，將想法與需求成為對方無法拒絕的強大武器。
人人都希望受到肯定，「肯定」使我們更貼近世界，也帶領我們更快走向未來。但為何使他人肯定我們卻是困難重重？我們又該如何增加被別人認同的機會？
本書收錄21則短文，概述一系列最有效的說服策略，每一則都證明更能促進他人同意你的需求。需要被說服的對象可能是朋友、工作夥伴、愛人、主管、父母，甚至是陌生人，不論是修補惡化的關係，或是為增加薪資與主管談判，從說服猶豫不決的朋友付出行動，到建立社交圈或個人品牌，不變的法則和實務練習皆能運用於每天的日常說服挑戰。
This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas and your requests.
We all want to hear 'yes'. 'Yes' connects us to the world, and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?
The Little Book of Yes contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand.
Full of wisdom from the leaders in influence, with carefully curated advice, this little book is essential reading for any freelancer, manager, entrepreneur, parent or person who wants more from their world.