內容簡介

希思兄弟繼暢銷書《創意黏力學》《改變，好容易》再創新作
發現關鍵時刻的力量及如何創造穿件時刻的智慧與動力

試想如果教師能設計一套讓學生永生難忘的課程？倘若醫護人員知道如何妥善編排治療程序減輕病人的不適感，如果你能擁有創造一段讓孩子感覺更好回憶的超強能力？這是一本闡述關鍵時刻的力量，為何某些重要時刻對我們產生重大的影響，如果我們能有效創造具影響力的關鍵時刻，就能創造出轉變與改變的機會。本書收錄許多真實案例，如何有效運用關鍵時刻的力量，無論你是管理人員、教師或是企業家，學習創造具有持久影響力及深刻價值的關鍵時刻，才是致勝的終極目標。

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.