內容簡介
內向者也能成功創業！
您想創業但為自己的內向性格感到卻步嗎？
繼《安靜就是力量》後，一本幫助內向性格者運用天生優勢成功創業的好書！
猜猜看以下四位名人的共同點？比爾‧蓋茲、巴菲特、馬克•祖克柏及傑夫•貝索斯─他們除了是知名的成功企業家，也同時都是內向性格者。
性格內向的人，優點是善於傾聽、好奇心強盛，缺點是不善於經營人際關係。然而，內向者的典型特點，其實是幫助他們成功創業的最佳工具，包括喜歡深度探索問題、獨立、心思縝密及體貼，還有熱衷研究各種事物等等。作者分享許多成功案例及自修課程，課程主題包含面對恐懼、心態調整、面對失敗及自我管理、價值觀、經營人際關係、行銷及銷售等。透過作者的訓練，讀者將可成功克服恐懼，將內向性格轉換為最強的優勢，投入到創業中並獲得最大成功。
Beth L. Buelow是一位專門訓練性格內向者的教練及專業演講人。2010年她創辦一個專門培訓性格內向者的機構The Introvert Entrepreneur，她的播客節目也相當受到歡迎。曾培訓成千上百的人們，訓練他們的口才及社交技巧，幫助他們融入社會並在事業中獲取成功。
Bill Gates, Warren Buffett, Mark Zuckerberg and Jeff Bezos are often grouped together as some of the greatest entrepreneurs of our time, but they also have something else in common – they are all introverts. In The Introvert Entrepreneur professional coach Beth Buelow shows us how introverts can utilise their natural gifts (such as listening) and overcome their weaknesses (such as an aversion to networking) when it comes to starting a business, taking on the mistaken but prevailing assumption that entrepreneurial success belongs to the extroverts.
What many people, including introverts themselves may not know, is that the strengths and traits of the typical introvert – curiosity, desire for depth over breadth, comfort with going solo, thoroughness and thoughtfulness and love of research – lend themselves well to entrepreneurship. This book shares the stories and lessons from introverts who have built successful businesses and created a way of life that honours their natural energy. Topics covered include fears, mind-set, failure and self-management, values, networking, marketing, sales, creating community, partnership and expansion.
An introvert trying to be a fake extrovert is just that: a fake extrovert. The Introvert Entrepreneur takes a strengths-based approach to being a successful entrepreneur, while also helping you deal with the particular roadblocks you may encounter when building a business.