內容簡介

如何打造有凝聚力、有企圖心的團隊文化？《紐約時報》暢銷書《天才密碼》作者丹尼爾．科伊爾將為您解密。

「過去這幾年我一直在等待某個人寫這本書，在我心中早已有些傑出的案例，但這本書比我想像的還要好。丹尼爾．科伊爾寫了一本非常棒且吸引人的書，他揭露偉大團隊的神奇之處。這本書證明了其他同類書籍的錯誤，你應該馬上讀這本書。」-《紐約時報》暢銷書《擁抱B選項》作者亞當．格蘭特

｢如果你想要了解成功團隊如何運作，包括他們傳達的訊號、語言以及他們培育創意的特質，那麼你找不到比這本書更重要的指南了。這本深具洞見與實用性的書真是令人驚嘆！｣ -《紐約時報》暢銷書《為什麼我們這樣生活，那樣工作？》作者查爾斯．杜希格

偉大的文化來自何處？

你如何建立並且維持團隊文化？在它需要修正時，又該如何強化它？

在本書中，作者深入皮克斯、聖安東尼奧馬刺以及美國海豹六隊等全世界最成功的組織機構，告訴讀者是什麼原因使他們表現如此傑出。他指出建立團隊凝聚力與共同合作的三個關鍵，並且解釋各種不同的團隊如何以共同的意念運作。書中的案例包括網路零售商Zappos、喜劇劇團”正直的公民們”，甚至是一幫珠寶竊盜集團。作者提供啟動學習、激化合作、建立互信、驅動正向改變的明確策略。他還揭露了失敗的案例，告訴我們那些事不該做，幫助我們解決常出現的問題，提供改革有害文化的建議。結合先進的科學、頂尖領導者深刻的洞見以及實用的行動指南。本書提供了營造創新、解決問題、超出預期結果的環境。

團隊文化不在於人，而在於行動。不論團隊大小、目標有多高，本書指導你掌握激發團隊文化效應的原則，將每一個個體結合在一起，成為完成遠大目標的團隊。

From the New York Times bestselling author of The Talent Code comes a book that unlocks the secrets of highly successful groups and provides tomorrow’s leaders with the tools to build a cohesive, motivated culture.

Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?
      
In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including Pixar, the San Antonio Spurs, and U.S. Navy’s SEAL Team Six—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of the group or the goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.