內容簡介

標誌，由文字、圖形、字母、數字、三維標誌、顏色等組合而成，是企業與消費者之間最重要的訊息傳達的媒介之一。Logo Talks 系列於 2010 年出版第一集，於今日再次出版最新一集 Logo Talks IV (With DVD-ROM)，書內匯集全球最新標誌設計作品，應用設計行業包含餐飲、食品、時尚、音樂、攝影、書籍、展覽、資訊等品牌規劃，系列作品包含標誌、海報、信封信紙、傳單、包裝、網頁介面等，書內附有標誌設計案例 AI 檔，提供品牌規畫師、包裝設計師、介面設計師參考與應用。

‧A comprehensive and inspiring collection of very latest trends in branding and logo design
‧Featuring more than 1000 of the world s most recognizable corporate logo design projects

A picture is worth a thousand words. That is definitely true when it comes to logo design.

Logo Talks IV offers an incredibly diverse collection of visual trademarks, enabling instant communication between consumers and businesses, creating a unique impact through easily identifiable pictorial representation.

Split into two parts, the book covers 'Case Studies', emphasizing the ideas and concepts behind the final design, and the 'Gallery', which showcases a wealth of contemporary design solutions from design studios all around the world.

In a visual world, logos convey ideas without the need for words; imprinting themselves simply in a rapidly changing, corporate environment where branding is key.