內容簡介

《紐約時報》最佳暢銷書《雜食者的詛咒：當一卡路里不是一卡路里，食品工業的黑心糖果屋》作者羅伯‧魯斯提揭露大型企業如何以媒體騙局操控現代人的身心靈

「深入探討企業以食品及媒體操控人們的生存本能。」─紐約時報暢銷書《無麩質飲食，讓你不生病！》作者大衛‧珀爾馬特

紐約時報暢銷書作家羅伯‧魯斯提在研究食品工業如何以有害及易上癮的食品毒害人們時，又有重大發現─我們所追求的幸福感正被嗜糖成癮與憂鬱現象所顛覆。在過去40年，由於政府立法的改善及生活津貼的提升，令人上癮的因素增加(例如糖、藥物、社群媒體、色情影片)，再結合持續不斷的現代壓力(例如工作、家庭、金錢、網路)，因而造就現代人沉浸在無法壓抑的現代瘟疫─上癮、焦慮、憂鬱及慢性疾病。再加上神經行銷學的問世，企業與媒體透過洗腦式的行銷方式，讓現代人陷入永無止盡的盲目消費模式。透過魯斯提教授大膽剖析及犀利的文筆，揭露現代人不可避免的身心靈毒害來源。

"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker

The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.
 
While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.
           
Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.
           
With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.