內容簡介
每一個品牌的誕生，都代表著一個時代的演變與社會的發展，藉由不同的行銷策略更能激發品牌本身的特質與競爭力。BRANDING ELEMENT: LOGOS 4 為 SendPoints 企劃的品牌識別系列書籍，於 2017 年新春再次推出最新一集，書內依照 LOGO 設計的行業屬性分為餐飲、時尚、IT、文化四大領域，深入探討標誌的設計演化與技術概念，提供設計師參考與應用。Following the previous editions, LOGOS 4 offers a new and practical reference for logo design. This edition presents a careful selection of the latest outstanding logo works from around the world, exploring the rational approaches and detailed design techniques of logo creation. Divided into four chapters- Food & Beverage, Fashion, IT and Culture, it covers various industries for a comprehensive review of this branding element.
