To be brilliant, you have to be irrational
Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.
In m
Alchemy: The Surprising Power of Ideas That Don't Make Sense
- 作者： Rory Sutherland
- 出版社： W H Allen
- 出版日期： 2020-05-07
- ISBN碼： 9780753556528
- 編號： 1002271842834307
$ 435 元
原價 550
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$435