●You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can.

IN TODAY’S CULTURE…
Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda.
Bloggers are slaves to money, technology, and deadlines.
Manipulators wield these levers to shape everything you read, see, and hear— online and off. ●失控、餵食、利益交換……自由國度反而看不見真相？我們都被鎖進新聞的漫天大謊中成為共犯！ ●把一部自製短片放上YouTube，就迅速幫NGO團體募得兩年的所有費用？破壞一個看板，再發幾封信給媒體，就能成功讓小成本的電影登上全國各大媒體的重要版面？只是幫Facebook製造新聞，就輕易引爆Google使用者的隱私權危機？他是萊恩．霍利得，通透網路世界的遊戲規則和內幕，更是擅於操縱媒體的真玩咖！這次他自己「踹共」，帶你一次看懂新媒體時代的美好與邪惡，操縱專家的手法與省思。