★《魔球》麥可．路易士、《引爆趨勢》暢銷作家葛拉威爾強力推薦！
★美國《商業週刊》年度十大好書。
★《經濟學人》、《時代》、雜誌專文推薦。
★台灣《商業周刊》專文推薦。
★TED演講影片吸引二十三萬瀏覽人次！作者索羅維基受邀至TED解說本書精采觀念：「詹姆士．蘇洛維奇談論社群媒體」（網址：http://goo.gl/vdT9Q）
為何股票市場能夠運作？
為何當你凌晨兩點跑到便利商店買牛奶時，架上會有一盒盒的牛奶等著你？
為何人們會付稅？
為何我們要執行民主制度？
為什麼我們的社會這樣運作？
將複雜難懂的論文素材轉化為趣味、令人眼睛一亮的好看故事！
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
★美國《商業週刊》年度十大好書。
★《經濟學人》、《時代》、雜誌專文推薦。
★台灣《商業周刊》專文推薦。
★TED演講影片吸引二十三萬瀏覽人次！作者索羅維基受邀至TED解說本書精采觀念：「詹姆士．蘇洛維奇談論社群媒體」（網址：http://goo.gl/vdT9Q）
為何股票市場能夠運作？
為何當你凌晨兩點跑到便利商店買牛奶時，架上會有一盒盒的牛奶等著你？
為何人們會付稅？
為何我們要執行民主制度？
為什麼我們的社會這樣運作？
將複雜難懂的論文素材轉化為趣味、令人眼睛一亮的好看故事！
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.