The Personal MBA 不花錢讀名校MBA | 拾書所

The Personal MBA 不花錢讀名校MBA

$ 630 元 原價 630

Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.

Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.

True leaders aren’t made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

 

掌握基礎知識,磨練你的商業本能,節省大量學費。 
 
共識是明確的: MBA 課程是浪費時間和金錢。 即使是精英學校也提供有關損益表和PPT演示文稿的過時的流水線教育。在仔細研究了兩年的消毒案例研究後,學生們被拖入中層管理人員,瞭解企業到底是如何運作的。
 
喬希•考夫曼 (Josh Kaufman) 通過提煉商業的核心原則,在職業生涯的各個階段迅速簡潔地將這些原則傳遞給人們,從而使公司成為企業。 他的部落格向幾十萬讀者介紹了有史以來最好的商業書籍和最強大的商業概念。 在《The Personal MBA》這本書中,他分享銷售、行銷、談判、戰略等要素。 
 
真正的領導者不是由商學院培養出來的–他們自己創造,尋找成功所需的知識、技能和經驗。讀這本書,一周後你就能學會大多數人一生掌握的原則。

(譯者/徐琍沂&劉世明)

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