Richard Branson, one of the world’s most famous and admired business leaders, argues that it’s time to turn capitalism upside down—to shift our values from an exclusive focus on profit to also caring for people, communities and the planet. As he writes, “My message is a simple one: business as usual isn’t working. In fact, it’s ‘business as usual’ that’s wrecking our planet. Resources are being used up; the air, the sea, the land—are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can’t afford a dollar a day for life-saving medicine. . . . Prophesying doom and gloom is simply not my style.....I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business can be a force for good. By that I mean doing good is good for business.” Screw Business as Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.


世界最知名又受人景仰的商業大亨認為，徹底翻轉資本主義的時候到了，必須把只著眼於利潤的價值觀，翻轉成愛人、愛社會、愛地球的情懷。

如布蘭森寫道：「我要傳達的訊息很簡單：舊的商業理念已不合時宜。事實上，不斷摧毀地球的正是舊有的商業型態。資源被耗盡；空氣、海洋、土地遭到嚴重污染。貧者愈貧，許多人死於飢餓，或沒有錢買救命藥而死……悲觀而論，不是我的風格……我認為企業能幫助社會，為所有人創造更繁榮的世界。我對企業有信心，因為我相信企業能成為善的力量。我意思是，企業行善也能從中受惠。」

讀者能從本書當中了解，企業與個人可以很容易發展出新的做事方式，共同解決重大問題，把工作變成我們的熱愛與驕傲。