Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.


交通業者 Uber 是最吸睛卻也具有極大爭議的企業之一，Uber 優雅的叫車概念與快速發展受人讚賞，但其執行長卡拉尼克不擇手段的經營方式卻遭人詬病。本書作者身兼《財星》雜誌資深主編的亞當．藍辛斯基另著有知名書籍《蘋果內幕》，這次他深入追蹤，讓讀者了解 Uber 從一開始不明確的發展到成功轉型的驚人崛起過程。Uber 從頂尖的研究型大學裡挖角，推出首輛自駕車，這項科技可能取代 Uber一直積極延攬的司機角色。作者訪問了 Uber 現在與過去的員工，甚至也採訪了執行長卡拉尼克，帶大家一揭 Uber的神秘面紗。不論是企業創辦人、公司主管、科技人、駕駛還是乘客，都會發現本書內容引人入勝。