In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that s even more true today, offering his unique perspective on what has changed and what principles remain timeless.

He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles.

The secret to their success (and Gary s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That s what Crushing It teaches readers to do.

In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience, Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it s not about getting rich. It s a blueprint to living life on your own terms.


2009 年全球暢銷書《衝了！：熱血玩出大生意》作者蓋瑞強調，鮮明的個人品牌是成功創業的關鍵。蓋瑞在新書《Crushing It》解釋為何這點現在更為重要，並針對今昔的變化和歷久不衰的法則，提出獨特觀點。

蓋瑞也分享多位創業家的故事。因為依循《衝了！：熱血玩出大生意》書中法則，出乎他們意料，不但變得更富有，也變得更富足。

這些創業家和蓋瑞的成功祕訣是了解社群媒體平台的力量，也願意善用這些平台，造就自我巔峰。這就是本書要向讀者傳授的重點。

本書行文流暢、內容實用、鼓舞人心，蓋瑞一一爬梳主要的社群媒體平台，無論是水電工還是專業滑冰選手，任何人都能瞭解如何在平台上壯大個人品牌。

無論是基本款平台 Twitter、Facebook、YouTube、Instagram、Pinterest、Snapchat，還是Podcast平台Spotify、SoundCloud、iHeartRadio、iTunes，亦或其他適合熟手用的新平台如 musical.ly，要如何在這些平台上成為大紅人，蓋瑞提出理論和實務兼具的建議。本書解析其中的眉眉角角，並提供創新小技巧和微調後的萬用策略。

本書最新的理念方法，引導您打造專屬的專業和財務成功之路，但重點不是引導您如何致富，而是讓您掌握人生的藍圖。