人生沒有懷才不遇，
我們也無須在創意工作和飛黃騰達之間做選擇！
世人常忽略創意工作者的成就，認為他們窮得只剩理想，作品大賣不過是一時走運。這種謬思，誤導了許多有創意的人。
本書從調整心態開始，一一分析創意工作者可能遇到的難關，從尋找靈感、經營人脈到認清市場方向，告訴你如何讓全世界都成為你的助力，你再也不必苦苦掙扎，只要順勢而行，就能發揮創意影響力。
為夢想創造價值的關鍵──
→ 窮困潦倒絕非從事創意工作的必要條件，而是個人抉擇。
→ 你不是天生的創意人，你得培養自己成為創意人。
→ 假裝成另一個人非常痛苦，因為你的內心深處知道真相。
→ 最重大的改變往往始於一小步，而非奮力一躍。
→ 在成為大師之前，我們得先當學徒。
→ 藝術家的工作不是力求完美，而是不停地創作。
→ 如果籌碼小一點也能贏，你為什麼一定要梭哈？
→ 當你在某方面擇善固執，就給了這世界一個理由，相信你做的事情有價值。
本書特色
◆ 創意並非魔術，而是努力的結果：
要想出好點子，你是原地冥想的沉思派，還是等待靈感飛來的感覺派？但實際上創造思考的過程不是火箭升空，而是一點一滴累積而成。
◆ 從建立心態、制定目標到分析案例，成功的樣貌在這裡：
米開朗基羅是靠著「催眠自己」才成功？無需努力，《大亨小傳》的作者費茲傑羅，只要再活久一點就能見證書本大賣？貫穿古今，作者從分析成功創意工作者的案例，來告訴你創意形成、碰撞到獲得肯定的經營軌跡，即使不能複製貼上，但總算知道該怎麼跑，才不會被絆倒！
◆ 跳脫框架，成功的人跟你想得不一樣：
最重大的改變往往始於一小步，而非奮力一躍，美國威斯康辛大學研究，人們愛聽的「孤注一擲」英雄創業故事，實際上往往與失敗呈現正相關。成功的人告訴我們，只要先做些小決定，就能走向大目標。
◆ 你需要的是正確觀念，而不是盲從別人的偏見：
工作不等於夢想墳場，你的人生不必過得如此委屈，請別再聽從別人對於「夢想人生」的恐嚇，你只需要變成真正的你，一次走一小步，只要有在前進都好。
Bestselling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in the marketplace. Now in trade paper.
For centuries, the myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits. But the truth is that the world's most successful artists did not starve. In fact, they capitalized on the power of their creative strength. In Real Artists Don't Starve, Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with timeless strategies for thriving, including:
steal from your influences (don't wait for inspiration),
collaborate with others (working alone is a surefire way to starve),
take strategic risks (instead of reckless ones),
make money in order to make more art (it's not selling out), and
apprentice under a master (a “lone genius” can never reach full potential).
Through inspiring anecdotes of successful creatives both past and present, Goins shows that living by these rules is not only doable but it's also a fulfilling way to thrive.
From graphic designers and writers to artists and business professionals, creatives already know that no one is born an artist. Goins's revolutionary rules celebrate the process of becoming an artist, a person who utilizes the imagination in fundamental ways. He reminds creatives that business and art are not mutually exclusive pursuits. In fact, success in business and in life flow from a healthy exercise of creativity.
Expanding upon the groundbreaking work in his previous bestseller The Art of Work, Goins explores the tension every creative person and organization faces in an effort to blend the inspired life with a practical path to success. Being creative isn't a disadvantage for success; rather, it is a powerful tool to be harnessed.
