Blitzscaling 閃電擴張 | 拾書所

Blitzscaling 閃電擴張

$ 840 元 原價 840

From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.

Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

 

《紐約時報》(New York Times) 暢銷書《聯盟》(The Alliance) 和《自創思維》(The Start-up of You) 的作者為各地新興企業家提供了一個聰明而方便的必備指南。
 
矽谷以其驚人的企業數量而聞名,這些企業從車庫初創企業成長為全球龍頭。例如蘋果、思科、谷歌、惠普和英特爾等。但是,他們取得成功的秘訣是什麼?霍夫曼 (Hoffman) 和葉 (Yeh) 解釋說,這很簡單:他們已經學會了如何閃電擴張。
 
本書以愛彼迎 (AirBnB) 和微信 (WeChat) 等眾多知名科技企業的案例研究為特色,提供了一套具體的做法,用於催化和管理令人眼花繚亂的初創企業增長。《閃電擴張》 (Blitzscaling) 講求在不確定的環境中將速度優先于效率,說明了企業如何在公司生命週期中加速到產生最大價值的階段。使用霍夫曼 (Hoffman) 和葉 (Yeh) 提供的框架,讀者將學習如何設計能夠以驚人的速度同時支持增長並佔領市場的業務模型,以及如何應對各個規模級別所需的必要戰略轉變。

(譯者/劉世明)

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