As a young working-class German immigrant, Levi Struass left his family's dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn't looking for gold - he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty river beds. His solution? Blue jeans - pants made of strong denim fabric - which have become one of the most beloved and fashionable clothing items in the world. Who Was Levi Strauss? follows the remarkable journey of this American businessman, and takes a look at how one man and a pair of pants changed fashion and the world forever.


年輕的工人階級德國移民，李維·史特拉斯離開了家人在紐約市的乾貨事業，前往西部加利福尼亞州淘金熱。只是李維並非要淘金-他想為礦工在塵土飛揚的河床工作時提供牢固的衣著。他的解決方案？ 藍色牛仔褲-用結實的牛仔布製成的褲子-已成為世界上最受歡迎的時尚服裝之一。誰是李維·史特勞斯？ 跟隨這位美國商人的非凡旅程，看看一個男人和一條褲子如何改變時尚和世界。

(文字整理/楊靜愉)