Forget the Dragon and Unicorn myths: more interesting by far, though often overlooked, are the quiet, slow-growing Blue Whales. If you have an established business and you’re now ready for serious growth, this book is for you.
Forget the Dragon and Unicorn myths: more interesting by far, though often overlooked, are the quiet, slow-growing Blue Whales. If you have an established business and you’re now ready for serious growth, this book is for you.
A successful small business owner himself, Phil Teasdale has spent the last 20 years working with over 6,000 small businesses in the UK, US and Australia, identifying and developing growth opportunities. Recognising that most small businesses and small business owners do not fit the tradition myth of the high-growth start-up ’unicorn’, he is much more interested in working with ’blue whales’ businesses with a longer gestation, who choose a different, more sustainable route to growth. Phil has worked with a range of Enterprise Educators and growth specialist across the globe for the last five years, developing the Blue Whale plan and identifying the key practical solutions and business lessons that small business owners can implement to become true Blue Whales themselves. The result is an innovative but practical and sustainable solution for small business owners everywhere.
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