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Small and Medium-Sized Enterprises, and Business Uncertainty: Just Surviving or Thriving?

Small and Medium-Sized Enterprises, and Business Uncertainty: Just Surviving or Thriving?

  • 定價:10199

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期33996期0利率每期1699
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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  • 分享
 

內容簡介

Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations.

To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.



 

作者簡介

Dr Sujana Adapa is a Professor in Management and Head of UNE Business School at the University of New England, Australia. Her research expertise covers Marketing and Management areas. Her research interests include entrepreneurship, technology adoption, sustainable practices, gender studies and leadership. She has lead funded research projects on future of work, small business management, leadership and sustaining diversity.

Dr Tui McKeown is an Associate Professor and works in the Monash Business School at Monash University, Australia. Her research interests are in entrepreneurship, small businesses, changing world of work and non-standard employment. She is an active researcher and her work has been published in reputable journals with high quality. She has also lead several research projects on modernising workplaces, work integrated learning dignity and future of work.

Dr Miria Lazaris completed her PhD in International Business at Monash University in 2011.Her research examined the internationalisation of SMEs operating in the Australian food and beverage sector. Miria’s research and consulting interests continue to include the activities of Australian organisations, particularly SMEs. Miria currently teaches for the Department of Management at Monash University.

Dr Tanya Jurado is a Senior Lecturer in the School of Management, Massey University, New Zealand. Her research focus is on the role of SMEs amidst the global challenges faced by economies worldwide and gender inclusion in IT professions. She is currently working on projects exploring SME internationalisation, indigenous entrepreneurship and public policy support for SMEs.


 

詳細資料

  • ISBN:9789819948437
  • 規格:精裝 / 普通級 / 初版
  • 出版地:美國

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