Managerial Economics: Foundations of Business Analysis and Strategy

Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Approachable for students even without an economic background.

作者：Christopher Thomas
現職：University of South Florida

作者：S. Charles Maurice
現職：Texas A&M University

Ch 1 Managers, Profits, and Markets
Ch 2 Demand, Supply, and Market Equilibrium
Ch 3 Marginal Analysis for Optimal Decisions
Ch 4 Basic Estimation Techniques
Ch 5 Theory of Consumer Behavior
Ch 6 Elasticity and Demand
Ch 7 Demand Estimation and Forecasting
Online Appendix 1 Estimating and Forecasting Industry Demand for Price-Taking Firms
Ch 8 Production and Cost in the Short Run
Ch 9 Production and Cost in the Long Run
Ch10 Production and Cost Estimation
Online Appendix 2 Linear Programming
Ch11 Managerial Decisions in Competitive Markets
Ch12 Managerial Decisions for Firms with Market Power
Ch13 Strategic Decision Making in Oligopoly Markets
Ch14 Advanced Pricing Techniques
Online Appendix 3 Pricing Multiple Products Related in Production
Ch15 Decisions under Risk and Uncertainty
Ch16 Government Regulation of Business
Web Ch 1 The Investment Decision