Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Approachable for students even without an economic background.
Managerial Economics: Foundations of Business Analysis and Strategy
- 作者： Christopher R. Thomas , S. Charles Maurice
- 出版社： Mcgraw-Hill, Inc.
- 出版日期： 2019-12-05
- ISBN碼： 9781260565546
- 編號： 007589369
$ 1,280 元
原價 1,280